![]() ![]() He was hired in the mailroom, and the goal was to make him the company's first black copywriter, he said. At 27, he would be diagnosed as legally blind.īurrell, who did graduate from Roosevelt, writes that during his senior year there, he became Wade Advertising's first black employee. ![]() School officials didn't realize that he had taken a particularly grueling course load, and that his vision was deteriorating. ![]() ![]() After an academically disastrous freshman year at Roosevelt University, he was told that he wasn't smart enough for college and should try to pass a qualifying exam for a post office job. People buy into it, internalize it."īurrell said that as a young person growing up on the South Side, he struggled with his own negative self-image. "We've used the Bible, textbooks, symbols, the media, bad science to constantly reinforce those ideas. That's how the advertising campaign came about. "Somebody had to say that if we can market this idea that slaves are not human beings - they're chattel - then the Founding Fathers can say 'all men are created equal' and not have this profound contradiction. "These messages have been passed down like tchotchkes through the generations," he said. ![]()
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